SOCIAL MEDIA RESEARCH:A REVIEW

被引：3

作者：

Junjie WU ^{[1
]}

Haoyan SUN ^{[2
]}

Yong TAN ^{[2
]}

机构：

[1] School of Economics and Management,Beihang University

[2] Michael GFoster School of Business,University of Washington

来源：

JournalofSystemsScienceandSystemsEngineering | 2013年 / 22卷 / 03期

关键词：

social media; empirical models; experimental methods; analytical approaches; predictive analytics;

D O I：

暂无

中图分类号：

G206 [传播理论];

学科分类号：

050302 ;

摘要：

Social media is fundamentally changing the way people communicate,consume and collaborate.It provides companies a new platform to interact with their customers.In academia,there is a surge in research efforts on understanding its effects.This paper aims to provide a review of current status of social media research.We discuss the specific domains in which the impacts of social media have been examined.A brief review of applicable research methodologies and approaches is also provided.

引用

页码：257 / 282

页数：26

共 69 条

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