基于消费者信任行为的品牌危机动态演化机制研究

经济博弈论.[M].谢识予编著;.复旦大学出版社.2002,

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis.[J].Jill Klein;Niraj Dawar.International Journal of Research in Marketing.2004, 3

经济博弈论.[M].谢识予编著;.复旦大学出版社.2002,

Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis.[J].Jill Klein;Niraj Dawar.International Journal of Research in Marketing.2004, 3