竖屏——短视频行业的新格式

被引:42
作者
顾洁
王璐璐
机构
[1] 中国传媒大学
关键词
竖屏; 手机; 短视频;
D O I
10.13556/j.cnki.dncb.cn35-1274/j.2017.09.004
中图分类号
G206 [传播理论];
学科分类号
摘要
碎片化时代,智能手机、移动网络技术的完善及相关费用的下调刺激着手机用户对短视频需求量的激增。在短视频行业高速发展的风口,有一个新动向值得被重视——倒置了传统宽屏格式宽高比的竖屏格式逐渐兴起,手机短视频正在步入竖屏时代。本文从竖屏格式的优势、争议及亟待解决的发展问题三部分进行分析,认为竖屏格式能为手机用户提供更佳观看体验,是短视频行业值得推进的新格式。
引用
收藏
页码:7 / 9
页数:3
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