中美企业B2B电子商务采用行为研究

被引：7

作者：

李琪 ^{[1
]}

周宏山 ^{[1
]}

William Foster ^{[2
]}

机构：

[1] 西安交通大学经济与金融学院

[2] 美国亚立桑那州立大学管理学院

来源：

关键词：

B2B电子商务; 采用行为; 实证研究;

D O I：

10.19616/j.cnki.bmj.2006.06.008

中图分类号：

F713.36 [电子贸易、网上贸易]; F224 [经济数学方法];

学科分类号：

1201 ; 0701 ; 070104 ;

摘要：

本文简要回顾了影响企业信息技术(包括电子商务)采用行为的主要因素。通过对中美两国95家电子、纺织企业B2B电子商务采用行为的实证检验,研究了行业竞争、政府政策、文化观念及潜在收益等因素对电子商务的采用行为的影响。结果发现,行业竞争、文化观念、潜在收益因素在不同经济环境下影响不同。

引用

页码：57 / 62

页数：6

共 15 条

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