共享平台制度机制能促进消费者持续共享意愿吗?——共享平台制度信任的影响机理

被引：27

作者：

贺明华 ^{[1
,2
]}

梁晓蓓 ^{[1
]}

机构：

[1] 同济大学经济与管理学院

[2] 井冈山大学高等教育研究所

来源：

财经论丛 | 2018年 / 08期

关键词：

共享经济; 制度机制; 消费者信任; 感知隐私风险; 持续共享意愿;

D O I：

10.13762/j.cnki.cjlc.2018.08.007

中图分类号：

F724.6 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

采用结构方程模型方法实证检验共享经济平台的制度机制对消费者信任、隐私感知风险和持续共享意愿的影响。结果表明,共享平台的反馈机制、审核与认证机制、隐私保证机制和争议解决机制均正向影响消费者信任,对感知隐私风险均具有显著负向影响;消费者信任负向影响感知隐私风险但正向影响持续共享意愿。因此,平台企业管理层应进一步完善和优化共享平台的制度机制,尤其要加大信任机制和隐私保证机制建设方面的投入,以实现共享平台可持续发展。

引用

页码：75 / 84

页数：10

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