环境不确定性、市场导向与企业绩效——基于嵌入性视角的关系重构及实证检验

[1] Shelter in the storm: marketing strategy as moderated by the hostile environment[J] . Steven Ward,Aleksandra Lewandowska.Marketing Intelligence ＆ Planning . 2005 (7)

[2] REFLECTIONS ON A HALF-CENTURY OF ORGANIZATIONAL SOCIOLOGY[J] . W. Richard Scott.Annual Review of Sociology . 2004

[3] Virtuality, communication, and new product team creativity: a social network perspective[J] . Roger Th.A.J Leenders,Jo M.L van Engelen,Jan Kratzer.Journal of Engineering and Technology Management . 2003 (1)

[4] Market orientation in the service sector of the transition economies of central Europe[J] . Graham Hooley,John Fahy,Gordon Greenley,József Beracs,Krzysztof Fonfara,Boris Snoj.European Journal of Marketing . 2003 (1)

[5] Understanding marketing development in the Czech Republic[J] . Ronald Savitt.European Journal of Marketing . 2001 (11)

[6] Development of market orientation and competitiveness of Ukrainian firms[J] . Irina Akimova.European Journal of Marketing . 2000 (9)

[7] Measuring Market Orientation: Generalization and Synthesis[J] . Rohit Deshpandé,John U. Farley.Journal of Market-Focused Management . 1998 (3)

[8] Market orientation and performance in the biotechnology industry: An exploratory empirical analysis[J] . Kwaku Appiah-adu,Ashok Ranchhod.Technology Analysis ＆ Strategic Management . 1998 (2)

[9] Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms[J] . Alfred M. Pelham.Journal of Marketing Theory and Practice . 1997 (3)

[1] Shelter in the storm: marketing strategy as moderated by the hostile environment[J] . Steven Ward,Aleksandra Lewandowska.Marketing Intelligence ＆ Planning . 2005 (7)

[2] REFLECTIONS ON A HALF-CENTURY OF ORGANIZATIONAL SOCIOLOGY[J] . W. Richard Scott.Annual Review of Sociology . 2004

[3] Virtuality, communication, and new product team creativity: a social network perspective[J] . Roger Th.A.J Leenders,Jo M.L van Engelen,Jan Kratzer.Journal of Engineering and Technology Management . 2003 (1)

[4] Market orientation in the service sector of the transition economies of central Europe[J] . Graham Hooley,John Fahy,Gordon Greenley,József Beracs,Krzysztof Fonfara,Boris Snoj.European Journal of Marketing . 2003 (1)

[5] Understanding marketing development in the Czech Republic[J] . Ronald Savitt.European Journal of Marketing . 2001 (11)

[6] Development of market orientation and competitiveness of Ukrainian firms[J] . Irina Akimova.European Journal of Marketing . 2000 (9)

[7] Measuring Market Orientation: Generalization and Synthesis[J] . Rohit Deshpandé,John U. Farley.Journal of Market-Focused Management . 1998 (3)

[8] Market orientation and performance in the biotechnology industry: An exploratory empirical analysis[J] . Kwaku Appiah-adu,Ashok Ranchhod.Technology Analysis ＆ Strategic Management . 1998 (2)

[9] Mediating Influences on the Relationsmp between Market Orientation and Profitability in Small Industrial Firms[J] . Alfred M. Pelham.Journal of Marketing Theory and Practice . 1997 (3)