国外旅游服务质量评价:视角、内容、维度和方法

被引：6

作者：

张懿玮

机构：

[1] 上海杉达学院

来源：

旅游论坛 | 2012年 / 5卷 / 06期

关键词：

旅游服务质量评价; 视角; 内容; 维度; 方法;

D O I：

10.15962/j.cnki.tourismforum.2012.06.013

中图分类号：

F591 [世界旅游事业];

学科分类号：

摘要：

旅游服务质量被认为是提升旅游企业和旅游目的地竞争力的重要策略,而旅游服务质量评价是提升旅游服务质量的重要前提。随着旅游业的迅速发展,旅游服务质量的评价已经成为旅游服务质量研究的重点和热点之一。在对国外文献研究的基础上,讨论了旅游服务质量评价的视角、内容、维度和主要方法,并阐述了未来需要进一步解决的问题。

引用

页码：104 / 108+122 +122

页数：6

共 13 条

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