物联网环境下面向客户价值的商业模式变革

被引：13

作者：

谢家平 ^{[1
]}

梁玲 ^{[1
]}

龚海涛 ^{[2
]}

机构：

[1] 上海财经大学国际工商管理学院

[2] 新疆财经大学工商管理学院

来源：

经济管理 | 2015年 / 37卷 / 11期

关键词：

物联网; 客户价值; 服务创新; 商业模式变革;

D O I：

10.19616/j.cnki.bmj.2015.11.021

中图分类号：

F274 [企业供销管理]; F49 [信息产业经济];

学科分类号：

1201 ;

摘要：

物联网产业正处在高速发展阶段,世界各国政府都在大力推动物联网产业的发展。信息化、数字化和智能化将成为新一轮技术革命的引领与方向。本文从客户价值视角出发,分析传统服务创新的局限性;对比物联网情境下,面向客户价值主导的价值增值曲线由传统的"微笑曲线"转变为"对勾曲线";通过商业模式的变革创造新的价值。最后,本文分析了物联网环境下以客户价值为导向的创新如何成为商业模式变革的驱动因素,并分析了在不同行业的物联网应用中,基于物联网的商业模式如何影响传统行业,以期指导传统行业的转型升级。

引用

页码：188 / 199

页数：12

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