线上线下整合营销策略对在线零售品牌体验影响机理

[1] Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories[J] . Sandrine Heitz-Spahn.Journal of Retailing and Consumer Services . 2013

[2] The effects of service on multichannel retailers' brand equity [J]. JOURNAL OF SERVICES MARKETING, 2013, 27 (04) : 259 - 269

[3] Exploring consumer value of multi-channel shopping: a perspective of means-end theory[J] . Cheng-Chieh Hsiao,Hsiu Ju Rebecca Yen,Eldon Y. Li.Internet Research . 2012 (3)

[4] Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time[J] . Journal of Marketing . 2012 (3)

[5] Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems[J] . Tobias Kollmann,Andreas Kuckertz,Ina Kayser.Journal of Retailing and Consumer Services . 2012 (2)

[6] Cross-channel integration – is it valued by customers?[J] . Hanna Schramm-Klein,Gerhard Wagner,Sascha Steinmann,Dirk Morschett.The International Review of Retail, Distribution and Consumer Research . 2011 (5)

[7] Experience Marketing: An Empirical Investigation[J] . AhmedRageh Ismail.Journal of Relationship Marketing . 2011 (3)

[8] Aesthetics and the online shopping environment: Understanding consumer responses[J] . Yong Jian Wang,Michael S. Minor,Jie Wei.Journal of Retailing . 2010 (1)

[9] Influences of retail brand trust, off‐line patronage, clothing involvement and website quality on online apparel shopping intention[J] . ChristieJones,SoyoungKim.International Journal of Consumer Studies . 2010 (6)

[10] Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives[J] . Anne Mollen,Hugh Wilson.Journal of Business Research . 2009 (9)

[1] Cross-channel free-riding consumer behavior in a multichannel environment: An investigation of shopping motives, sociodemographics and product categories[J] . Sandrine Heitz-Spahn.Journal of Retailing and Consumer Services . 2013

[2] The effects of service on multichannel retailers' brand equity [J]. JOURNAL OF SERVICES MARKETING, 2013, 27 (04) : 259 - 269

[3] Exploring consumer value of multi-channel shopping: a perspective of means-end theory[J] . Cheng-Chieh Hsiao,Hsiu Ju Rebecca Yen,Eldon Y. Li.Internet Research . 2012 (3)

[4] Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities Over Time[J] . Journal of Marketing . 2012 (3)

[5] Cannibalization or synergy? Consumers' channel selection in online–offline multichannel systems[J] . Tobias Kollmann,Andreas Kuckertz,Ina Kayser.Journal of Retailing and Consumer Services . 2012 (2)

[6] Cross-channel integration – is it valued by customers?[J] . Hanna Schramm-Klein,Gerhard Wagner,Sascha Steinmann,Dirk Morschett.The International Review of Retail, Distribution and Consumer Research . 2011 (5)

[7] Experience Marketing: An Empirical Investigation[J] . AhmedRageh Ismail.Journal of Relationship Marketing . 2011 (3)

[8] Aesthetics and the online shopping environment: Understanding consumer responses[J] . Yong Jian Wang,Michael S. Minor,Jie Wei.Journal of Retailing . 2010 (1)

[9] Influences of retail brand trust, off‐line patronage, clothing involvement and website quality on online apparel shopping intention[J] . ChristieJones,SoyoungKim.International Journal of Consumer Studies . 2010 (6)

[10] Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives[J] . Anne Mollen,Hugh Wilson.Journal of Business Research . 2009 (9)