基于购买行为的客户分类方法研究

被引:10
作者
闫相斌
李一军
叶强
机构
[1] 哈尔滨工业大学管理学院
关键词
客户分类; 序列对齐方法; 聚类; 遗传算法; 模拟退火;
D O I
10.13196/j.cims.2005.12.121.yanxb.023
中图分类号
F274 [企业供销管理];
学科分类号
1201 ;
摘要
在序列对齐方法的基础上,提出了客户购买行为的相似比较标准。在比较过程中,考虑了客户购买产品的类别和相应产品的购买金额,给出了快速计算客户购买行为相似度的算法。在此基础上,对客户聚类应用模拟退火遗传算法改善聚类的质量,使每一类客户具有更相似的购买行为。实例分析结果表明,所提出的方法能够有效地根据购买行为对客户加以分类。
引用
收藏
页码:1769 / 1774
页数:6
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