基于顾客价值的竞争战略开发方法

[1] HISTOQUAL: the development of a historic houses assessment scale. Frochot I,Hughes H. Tourism Management . 2000

[2] SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Parasuraman A,Zeithaml V A,Berry L L. Journal of Retailing . 1998

[3] A cognitive model of the antecedents and consequences of satisfaction decisions. Oliver R L. Journal of Marketing . 1980

[4] Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Cronin J J,Brady M K,Tomas G M. Journal of Retailing . 2000

[5] Developing a customer value-based theory of the firm. Slater S F. Journal of the Academy of Marketing Science . 1997

[6] Reflections on gaining competitive advantage through customer value. Parasuraman A. Journal of the Academy of Marketing Science . 1997

[1] HISTOQUAL: the development of a historic houses assessment scale. Frochot I,Hughes H. Tourism Management . 2000

[2] SERVQUAL: a multiple-item scale for measuring consumer perceptions of service quality. Parasuraman A,Zeithaml V A,Berry L L. Journal of Retailing . 1998

[3] A cognitive model of the antecedents and consequences of satisfaction decisions. Oliver R L. Journal of Marketing . 1980

[4] Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Cronin J J,Brady M K,Tomas G M. Journal of Retailing . 2000

[5] Developing a customer value-based theory of the firm. Slater S F. Journal of the Academy of Marketing Science . 1997

[6] Reflections on gaining competitive advantage through customer value. Parasuraman A. Journal of the Academy of Marketing Science . 1997