自我、象征消费与品牌的象征定位——构建品牌与消费者自我的联系

[1] Consumer self-concept, symbolism and market behavior: A theoretical approach. Grubb,E.L.,and H.L.Grathwohl. Journal of Marketing . 1967

[2] Beyond the extended self-loved objects and consumers‘identity narratives. Ahuvia,A.C. Journal of Consumer Research . 2005

[3] The complexity of identity. Reed H ,A.,and L. E Bolton. MIT Sloan Management Review . 2005

[4] We are what we post self-presentation in personal web space. Schau,H. J.,and M. G Gilly. Journal of Consumer Research . 2003

[5] Brands as symbolic resources for the construction of identity. Elliott,R.,and K Wattanasuwan. International Journal of Advertising . 1998

[6] Mundane consumption and the self-, a social-Identity perspective. Kleine m,R. E.,and S. S Kleine. Journal of Consumer Psychology . 1993

[7] Liberatory postmodernism and the reenchantment of consumption. Firat.A. F.,and A Venkatesh. Journal of Consumer Research . 1995

[8] Negative symbolic consumption and consumers‘ drive for self-Esteem: the case of the fashion Industry. Banister,E. N.,and M. K Hogg. European Journal of Marketing . 2004

[9] Conceptualizing, measuring, and managing customer-based brand equity. Keller,K. L. Journal of Marketing . 1993

[10] Building brand community. McAlexander,J. H.,Schouten.J. W.,and H. F. Koenig. Journal of Marketing . 2002

[1] Consumer self-concept, symbolism and market behavior: A theoretical approach. Grubb,E.L.,and H.L.Grathwohl. Journal of Marketing . 1967

[2] Beyond the extended self-loved objects and consumers‘identity narratives. Ahuvia,A.C. Journal of Consumer Research . 2005

[3] The complexity of identity. Reed H ,A.,and L. E Bolton. MIT Sloan Management Review . 2005

[4] We are what we post self-presentation in personal web space. Schau,H. J.,and M. G Gilly. Journal of Consumer Research . 2003

[5] Brands as symbolic resources for the construction of identity. Elliott,R.,and K Wattanasuwan. International Journal of Advertising . 1998

[6] Mundane consumption and the self-, a social-Identity perspective. Kleine m,R. E.,and S. S Kleine. Journal of Consumer Psychology . 1993

[7] Liberatory postmodernism and the reenchantment of consumption. Firat.A. F.,and A Venkatesh. Journal of Consumer Research . 1995

[8] Negative symbolic consumption and consumers‘ drive for self-Esteem: the case of the fashion Industry. Banister,E. N.,and M. K Hogg. European Journal of Marketing . 2004

[9] Conceptualizing, measuring, and managing customer-based brand equity. Keller,K. L. Journal of Marketing . 1993

[10] Building brand community. McAlexander,J. H.,Schouten.J. W.,and H. F. Koenig. Journal of Marketing . 2002