横向物流联盟伙伴相似性、关系承诺与联盟绩效的关系研究

被引:12
作者
杨建华
高卉杰
郭龙
机构
[1] 北京科技大学东凌经济管理学院
基金
国家自然科学基金重点项目;
关键词
横向物流联盟; 伙伴相似性; 关系承诺; 联盟绩效;
D O I
10.13956/j.ss.1001-8409.2016.04.13
中图分类号
F259.2 [中国];
学科分类号
1201 ; 1202 ; 020205 ;
摘要
以北京、郑州、广东、西安地区166家物流企业为调查对象,对横向物流联盟企业的相似性、关系承诺与联盟绩效之间的关系建立了假设模型,利用结构方程模型对其进行实证研究。结果表明:相似性维度对关系承诺具有显著的正向影响,能力相似性、地理覆盖范围相似性对联盟绩效的直接正向影响不显著,文化相似性、关系承诺对联盟绩效的直接正向影响显著,并且由于关系承诺的中介效应,文化相似性对联盟绩效的正向影响仅次于关系承诺。
引用
收藏
页码:60 / 64
页数:5
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