商业关系中的感知风险、信任与控制

被引：4

作者：

李雁晨 ^{[1
]}

周庭锐 ^{[2
]}

严兴全 ^{[1
]}

机构：

[1] 西南交通大学经济管理学院

[2] 中国人民大学商学院

来源：

经济管理 | 2010年 / 32卷 / 01期

关键词：

信任; 风险; 风险态度; 决策框架;

D O I：

10.19616/j.cnki.bmj.2010.01.015

中图分类号：

F272 [企业计划与经营决策];

学科分类号：

1201 ;

摘要：

本文提出了一个商业关系背景下感知风险、风险态度与信任的概念模型。从整体上来说,环境风险和关系风险同时影响信任的建立,但有着不同的机制;而信任影响决策者感知风险的效应是通过影响决策者的决策框架,即决策者加工、处理决策问题的方式来实现的。而信任同时通过影响决策者的决策框架,影响决策者的风险态度,进而影响信任建立的过程。

引用

页码：98 / 102

页数：5

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