集群背景下企业合作营销国外研究评介

被引：3

作者：

漆小迅

李开

徐晓飞

机构：

[1] 安徽大学商学院

来源：

华东经济管理 | 2013年 / 27卷 / 07期

关键词：

集群企业; 合作营销; 合作行为;

D O I：

暂无

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

在集群中越来越多的企业通过合作营销实现规模和范围经济,以增强企业竞争力并开拓新市场。由于目前对合作营销的研究尚处于初级阶段,文章从集群企业合作营销的产生和概念、影响因素、模式和形式、相关理论模型等方面对国外研究进行系统的梳理和述评,并提出未来的研究方向,期望有助于进一步的深入研究。

引用

页码：148 / 154

页数：7

共 31 条

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