虚拟社会资本、网络口碑与购买行为

[1] 基于网络和信任理论的消费者在线口碑传播实证研究[D]. 陈蓓蕾.浙江大学. 2008

[2] 结构方程模型及其应用[M]. 教育科学出版社 , 侯杰泰等著, 2004

[3] Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets[J] . Forman,Chris,Ghose,Anindya,Wiesenfeld,Batia.Information Systems Research . 2008 (3)

[4] Social Capital Production in a Virtual P3 Community [J]. JOURNAL OF CONSUMER RESEARCH, 2008, 34 (06) : 832 - 849

[5] The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement[J] . Do-Hyung Park,Jumin Lee,Ingoo Han.International Journal of Electronic Commerce . 2007 (4)

[6] Word of mouth communication within online communities: Conceptualizing the online social network[J] . Jo Brown,Amanda J. Broderick,Nick Lee.Journal of Interactive Marketing . 2007 (3)

[7] The Effect of Word of Mouth on Sales: Online Book Reviews[J] . Judith A. Chevalier,Dina Mayzlin.Journal of Marketing Research . 2006 (3)

[8] A social influence model of consumer participation in network- and small-group-based virtual communities [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2004, 21 (03) : 241 - 263

[9] Some antecedents and effects of trust in virtual communities[J] . Catherine M Ridings,David Gefen,Bay Arinze.Journal of Strategic Information Systems . 2002 (3)

[10] Social Capital, Intellectual Capital, and the Organizational Advantage[J] . Janine Nahapiet,Sumantra Ghoshal.The Academy of Management Review . 1998 (2)

[1] 基于网络和信任理论的消费者在线口碑传播实证研究[D]. 陈蓓蕾.浙江大学. 2008

[2] 结构方程模型及其应用[M]. 教育科学出版社 , 侯杰泰等著, 2004

[3] Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets[J] . Forman,Chris,Ghose,Anindya,Wiesenfeld,Batia.Information Systems Research . 2008 (3)

[4] Social Capital Production in a Virtual P3 Community [J]. JOURNAL OF CONSUMER RESEARCH, 2008, 34 (06) : 832 - 849

[5] The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement[J] . Do-Hyung Park,Jumin Lee,Ingoo Han.International Journal of Electronic Commerce . 2007 (4)

[6] Word of mouth communication within online communities: Conceptualizing the online social network[J] . Jo Brown,Amanda J. Broderick,Nick Lee.Journal of Interactive Marketing . 2007 (3)

[7] The Effect of Word of Mouth on Sales: Online Book Reviews[J] . Judith A. Chevalier,Dina Mayzlin.Journal of Marketing Research . 2006 (3)

[8] A social influence model of consumer participation in network- and small-group-based virtual communities [J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2004, 21 (03) : 241 - 263

[9] Some antecedents and effects of trust in virtual communities[J] . Catherine M Ridings,David Gefen,Bay Arinze.Journal of Strategic Information Systems . 2002 (3)

[10] Social Capital, Intellectual Capital, and the Organizational Advantage[J] . Janine Nahapiet,Sumantra Ghoshal.The Academy of Management Review . 1998 (2)