共 10 条
[1]
Reconceptualizing the meaning and domain of marketing knowledge. Hanvanach S,C Droge,R Calatone. Journal of Knowledge Management . 2002
[2]
Re-en-gineering the customer relationship:leveraging knowledge as-sets at IBM. Massey Anne,Montoya Weiss Mitzi,Kent Holcom. Decisions Support Systems . 2001
[3]
Learning fromthe internet giants. Weiss L,,M Cappozzi,L Prusak. MIT Sloan Management Review . 2004
[4]
Turn customer input intoinnovation. Ulwick A. Harvard Business . 2002
[5]
Customer connections:new strategies for growth. Wayland R,,Cole P. . 1997
[6]
Eight questions for customer knowledge manage-ment in e-business. Rowley J. Journal of Knowledge Management . 2002
[7]
Five styles of customer knowledge management and howsmart companies use themto create value. Gibbert M,,M Leibold,G Probst. European Management Journal . 2002
[8]
Knowledge-enabled customer relationship management:In-tegrating customer relationship management and knowledge management concepts. Gebert Henning,Geib Malte,Kolbe Lutz,Brenner Walter. Journal of Knowledge Manage-ment . 2003
[9]
Application of knowledge management rechnology in customer relationship management. Bose Ranjit,,Sugumaran Vijayan. Knowledge and Process Management . 2003
[10]
A Customer knowledge management,knowl-edge roundtable2003. Wood Robert. http://business.queensu.ca/knowledge/whitepapers/KnowledgeR-oundtable2003.pdf . 2003