诱导性信息对消费者选择的折中效应的影响

被引：6

作者：

陈峻松 ^{[1
]}

符国群 ^{[2
]}

邬金涛 ^{[3
]}

机构：

[1] 中欧国际工商学院

[2] 北京大学光华管理学院

[3] 中山大学岭南学院

来源：

管理学报 | 2011年 / 8卷 / 03期

关键词：

自发参照; 折中效应; 消费者选择; 诱导性信息;

D O I：

暂无

中图分类号：

F014.5 [消费与积累];

学科分类号：

0201 ;

摘要：

为了考察消费者处于诱导性信息环境下的选择结果,通过2个实验发现,即使当消费者面对各种诱导性信息时,依然会在消费选择中表现出折中效应。但是,如果改变呈现诱导性信息的方式,使消费者在中性信息环境下自主做出选择,再呈现诱导信息,则可以系统性地弱化折中效应,从而改变消费者的选择偏好。

引用

页码：437 / 442+474 +474

页数：7

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