基于社会影响理论的知识共享意愿产生模型

被引:31
作者
黄彦婷
杨忠
金辉
段光
机构
[1] 南京大学商学院
关键词
知识共享意愿; 主观规范; 社会影响理论; 组织激励; 组织文化;
D O I
暂无
中图分类号
C936 [管理组织学]; F224 [经济数学方法];
学科分类号
0701 ; 070104 ;
摘要
激发员工的知识共享意愿是企业知识管理的一个重要命题。基于社会影响理论构建的模型分析了知识共享意愿的产生前提和形成过程,提出外界因素通过主观规范的三种机制直接或间接作用于知识共享意愿的产生。研究认为:物质奖励通过主观规范的顺从机制产生短暂的知识共享意愿;互惠关系在主观规范认同机制作用下,通过改变共享态度促进知识共享意愿的产生;组织信任文化通过内化机制深化知识共享态度和意愿;面子需求在该模型中发挥调节作用。
引用
收藏
页码:141 / 146
页数:6
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