网络志评析:一种探索在线社群的定性方法

被引：7

作者：

周志民 ^{[1
,2
]}

郑雅琴 ^{[2
]}

陈然 ^{[2
]}

饶志俊 ^{[2
]}

机构：

[1] 深圳大学文化产业研究院

[2] 深圳大学管理学院

来源：

经济与管理评论 | 2012年 / 28卷 / 03期

关键词：

网络志; 在线社群; 定性研究; 方法论;

D O I：

10.13962/j.cnki.37-1486/f.2012.03.022

中图分类号：

F49 [信息产业经济];

学科分类号：

1201 ;

摘要：

如何研究在线社群成员互动行为?网络志从在线观察的视角展现了一种全新的定性研究方法。这一方法根植于民族志方法,结合了在线社群的互联网技术平台,具有方便快捷、成本低廉、资料丰富、侵入性低等特征。规范地使用网络志方法需要遵循五个步骤,学术界已形成了定性模式和定性定量结合模式等两种研究模式。网络志方法也存在一些局限性,四个方面的建议有助于改善网络志方法的应用。

引用

页码：47 / 53

页数：7

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