浅析e-服务质量纬度

被引：1

作者：

赵燕妮

机构：

[1] 宁夏大学经济管理学院

来源：

商场现代化 | 2008年 / 02期

关键词：

电子商务; 服务质量; 质量纬度; 顾客满意;

D O I：

暂无

中图分类号：

F713.36 [电子贸易、网上贸易];

学科分类号：

1201 ;

摘要：

在高度激烈的电子商务市场竞争中,企业如何选取质量纬度测量本企业服务质量,以及应该如何结合企业自身实际情况,设置优先权,投资和发展一套和自己商业策略相匹配的质量能力,成为目前企业各界关注的焦点,也是学术界研究的热点。本文通过对主要中外文献综和分析,提出电子商务环境下,测量企业服务质量的7个质量纬度,总结出几点启示,从而为企业提高电子商务服务质量提供理论依据。

引用

页码：187 / 188

页数：2

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