基于TAM的移动支付采纳影响因素研究(英文)

被引：6

作者：

刘丹

张静

机构：

[1] SchoolofEconomicsandManagement,BeijingUniversityofPostsandTelecommunications

来源：

中国通信 | 2011年 / 8卷 / 03期

关键词：

mobile payment; TAM; consumer adoption; empirical study;

D O I：

暂无

中图分类号：

TN929.5 [移动通信];

学科分类号：

摘要：

This study uses TAM to examine the factors that influence the adoption of mobile payment in China.The proposed model is empirically evaluated based on TAM by using data collected from 370 users concerning their perceptions of mobile payment.The findings indicate that perceived usefulness and perceived ease of use have significant effects on users'attitude.Furthermore,network externality is also an important factor influencing the adoption.But customers have weak perceptions of the risks of M-payment.The results may provide further insights into mobile payment strategies.

引用

页码：198 / 204

页数：7

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