基于内容分析的我国公益旅游发展研究

被引:12
作者
宗圆圆
机构
[1] 闽江学院旅游系
关键词
公益旅游动机; 公益旅游影响; 公益旅游体验; 内容分析法; 志工旅游者;
D O I
10.13734/j.cnki.1000-5315.2012.02.027
中图分类号
F592.3 [旅游事业建设与发展];
学科分类号
摘要
有组织的公益旅游活动在我国兴起和发展已经有近6年的历史。通过对相关"多背一公斤"网络文本进行内容分析,总结出我国公益旅游发展的50个高频词汇,并归纳为公益旅游动机、公益旅游体验、公益旅游社区反应、公益旅游组织和公益旅游宏观影响这五大类目,对之逐一诠释,可以较为全面地反映我国公益旅游的现状和发展特征。
引用
收藏
页码:63 / 69
页数:7
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