"So what if ChatGPT wrote it?" Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

被引：1791

作者：

Dwivedi, Yogesh K. ^{[1
,2
]}

Kshetri, Nir ^{[3
]}

Hughes, Laurie ^{[1
]}

Slade, Emma Louise ^{[4
]}

Jeyaraj, Anand ^{[5
]}

Kar, Arpan Kumar ^{[6
,7
]}

Baabdullah, Abdullah M. ^{[8
]}

Koohang, Alex ^{[9
]}

Raghavan, Vishnupriya ^{[10
]}

Ahuja, Manju ^{[11
]}

Albanna, Hanaa ^{[12
]}

Albashrawi, Mousa Ahmad ^{[13
]}

Al-Busaidi, Adil S. ^{[14
,15
]}

Balakrishnan, Janarthanan ^{[16
]}

Barlette, Yves ^{[17
]}

Basu, Sriparna ^{[18
]}

Bose, Indranil ^{[19
]}

Brooks, Laurence ^{[20
]}

Buhalis, Dimitrios ^{[21
]}

Carter, Lemuria ^{[22
]}

Chowdhury, Soumyadeb ^{[23
]}

Crick, Tom ^{[24
]}

Cunningham, Scott W. ^{[25
]}

Davies, Gareth H. ^{[26
]}

Davison, Robert M. ^{[27
]}

De, Rahul ^{[28
]}

Dennehy, Denis ^{[1
]}

Duan, Yanqing ^{[29
]}

Dubey, Rameshwar ^{[30
,31
]}

Dwivedi, Rohita ^{[32
]}

Edwards, John S. ^{[33
]}

Flavian, Carlos ^{[34
]}

Gauld, Robin ^{[35
]}

Grover, Varun ^{[36
]}

Hu, Mei-Chih ^{[37
]}

Janssen, Marijn ^{[38
]}

Jones, Paul ^{[39
]}

Junglas, Iris ^{[40
]}

Khorana, Sangeeta ^{[41
]}

Kraus, Sascha ^{[42
]}

Larsen, Kai R. ^{[43
]}

Latreille, Paul ^{[44
]}

Laumer, Sven ^{[45
]}

Malik, F. Tegwen ^{[46
]}

Mardani, Abbas ^{[47
]}

Mariani, Marcello ^{[48
,49
]}

Mithas, Sunil ^{[50
]}

Mogaji, Emmanuel ^{[51
]}

Nord, Jeretta Horn ^{[52
]}

O'Connor, Siobhan ^{[53
]}

机构：

[1] Swansea Univ, Sch Management, Digital Futures Sustainable Business & Soc Res Grp, Bay Campus, Swansea, Wales

[2] Pune & Symbiosis Int Deemed Univ, Symbiosis Inst Business Management, Dept Management, Pune, Maharashtra, India

[3] Univ North Carolina Greensboro, Bryan Sch Business & Econ, Greensboro, NC USA

[4] Univ Bristol, Business Sch, Bristol BS8 1S, England

[5] Wright State Univ, Raj Soin Coll Business, Information Syst, 3640 Colonel Glenn Highway, Dayton, OH 45435 USA

[6] Indian Inst Technol Delhi, Sch Artificial Intelligence, Hauz Khas, New Delhi, India

[7] Indian Inst Technol Delhi, Dept Management Studies, Hauz Khas, New Delhi, India

[8] King Abdulaziz Univ, Fac Econ & Adm, Dept Management Informat Syst, Jeddah, Saudi Arabia

[9] Middle Georgia State Univ, Sch Comp, Macon, GA USA

[10] NIIT Ltd, Client Advisory & Transformat, Stackroute, Bengaluru, India

[11] Univ Louisville, Coll Business, Dept Informat Syst Analyt & Operat, Louisville, KY USA

[12] Northumbria Univ London, London, England

[13] KFUPM Business Sch, IRC FDE, KFUPM, ISOM, Dhahran, Saudi Arabia

[14] Sultan Qaboos Univ, Innovat & Technol Transfer Ctr, Seeb, Oman

[15] Sultan Qaboos Univ, Dept Business Commun, Seeb, Oman

[16] Natl Inst Technol, Dept Management Studies, Tiruchirappalli, India

[17] Montpellier Business Sch MBS, Montpellier, France

[18] FORE Sch Management, New Delhi, India

[19] Indian Inst Management Ahmedabad, Ahmadabad 380015, India

[20] Univ Sheffield, Informat Sch, Sheffield, England

[21] Bournemouth Univ Business Sch, Poole, Dorset, England

[22] Univ New South Wales, Sch Informat Syst & Technol Management, Sydney, Australia

[23] TBS Business Sch, Informat Operat & Management Sci Dept, 1 Pl Alphonse Jourdain, F-31068 Toulouse, France

[24] Swansea Univ, Dept Educ & Childhood Studies, Swansea, Wales

[25] Univ Strathclyde, Fac Humanities & Social Sci, Glasgow G1 1XQ, Scotland

[26] Swansea Univ, Sch Management, Swansea, Wales

[27] City Univ Hong Kong, Dept Informat Syst, Hong Kong, Peoples R China

[28] Indian Inst Management Bangalore, Bangalore, India

[29] Univ Bedfordshire, Business & Management Res Inst, Luton, England

[30] Montpellier Business Sch, Montpellier, France

[31] Liverpool John Moores Univ, Liverpool Business Sch, Liverpool, England

[32] Prin L N Welingkar Inst Management Dev & Res, Mumbai, India

[33] Aston Business Sch, Operat & Informat Management Dept, Birmingham, England

[34] Univ Zaragoza, Fac Econ & Business, Dept Mkt & Mkt Management, Zaragoza, Spain

[35] Univ Otago, Ctr Hlth Syst & Technol, Otago Business Sch, Dunedin, New Zealand

[36] Univ Arkansas, Walton Coll Business, Distinguished Prof & George & Boyce Billingsley E, IS Doctoral Program, Room 216, Fayetteville, AR 72703 USA

[37] Natl Tsing Hua Univ, Inst Technol Management, Hsinchu 300, Taiwan

[38] Delft Univ Technol, Fac Technol Policy & Management, Delft, Netherlands

[39] Swansea Univ, Sch Management, Swansea, Wales

[40] Coll Charleston, Sch Business, Charleston, SC USA

[41] Bournemouth Univ, Business Sch, Poole, England

[42] Free Univ Bozen Bolzano, Univ Johannesburg, Johannesburg, South Africa

[43] Univ Colorado, Leeds Sch Business, Boulder, CO USA

[44] Univ Sheffield, Sheffield Univ Management Sch, Sheffield, England

[45] Friedrich Alexander Univ Erlangen Nuremberg, Inst Informat Syst Nurnberg, Scholler Endowed Chair Informat Syst, Sch Business, Nurnberg, Germany

[46] Swansea Univ, Sch Management, Bay Campus, Swansea SA1 8EN, Wales

[47] Worcester Polytech Inst, Business Sch, Worcester, MA 01609 USA

[48] Univ Reading, Henley Business Sch, Henley On Thames, Oxon, England

[49] Univ Bologna, Dept Management, Bologna, Italy

[50] Univ S Florida, Sch Informat Syst & Management, Tampa, FL USA

来源：

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT | 2023年 / 71卷

关键词：

Conversational agent; Generative artificial intelligence; Generative AI; ChatGPT; Large language models; ARTIFICIAL-INTELLIGENCE; HIGHER-EDUCATION; DECISION-MAKING; SYSTEMS; TRANSFORMATION; FUTURE; RESISTANCE; SERVICES; CALCULATORS; TECHNOLOGY;

D O I：

10.1016/j.ijinfomgt.2023.102642

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

050302 [传播学]; 071101 [系统理论];

摘要：

Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistin-guishable from that produced by a human, are applicable across a wide range of contexts. The technology presents opportunities as well as, often ethical and legal, challenges, and has the potential for both positive and negative impacts for organisations, society, and individuals. Offering multi-disciplinary insight into some of these, this article brings together 43 contributions from experts in fields such as computer science, marketing, information systems, education, policy, hospitality and tourism, management, publishing, and nursing. The contributors acknowledge ChatGPT's capabilities to enhance productivity and suggest that it is likely to offer significant gains in the banking, hospitality and tourism, and information technology industries, and enhance business activities, such as management and marketing. Nevertheless, they also consider its limitations, dis-ruptions to practices, threats to privacy and security, and consequences of biases, misuse, and misinformation. However, opinion is split on whether ChatGPT's use should be restricted or legislated. Drawing on these con-tributions, the article identifies questions requiring further research across three thematic areas: knowledge, transparency, and ethics; digital transformation of organisations and societies; and teaching, learning, and scholarly research. The avenues for further research include: identifying skills, resources, and capabilities needed to handle generative AI; examining biases of generative AI attributable to training datasets and processes; exploring business and societal contexts best suited for generative AI implementation; determining optimal combinations of human and generative AI for various tasks; identifying ways to assess accuracy of text produced by generative AI; and uncovering the ethical and legal issues in using generative AI across different contexts.

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