Strategic planning of BMWs global production network

被引：73

作者：

Fleischmann, Bernhard

Ferber, Sonja

Henrich, Peter

机构：

[1] Univ Augsburg, Dept Prod & Logist, D-86135 Augsburg, Germany

[2] BMW AG, D-80788 Munich, Germany

来源：

INTERFACES | 2006年 / 36卷 / 03期

关键词：

planning : corporate; transportation : shipping;

D O I：

10.1287/inte.1050.0187

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

We developed a strategic-planning model to optimize BMW's allocation of various products to global production sites over a 12-year planning horizon. It includes the supply of materials as well as the distribution of finished cars to the global markets. It determines the investments needed in the three production departments, body assembly, paint shop, and final assembly, for every site and the financial impact on cash flows. The model has improved the transparency and flexibility of BMW's strategic-planning process.

引用

页码：194 / 208

页数：15

共 19 条

[1]

[Anonymous], STRATEGISCHE GESTALT

[2]

[Anonymous], 2005, SUPPLY CHAIN MANAGEM, DOI DOI 10.1007/3-540-24814-5_7

[3] GLOBAL SUPPLY CHAIN MANAGEMENT AT DIGITAL-EQUIPMENT-CORPORATION [J].