Soap Operas and Fertility: Evidence from Brazil

被引:1618
作者
La Ferrara, Eliana [1 ]
Chong, Alberto [2 ]
Duryea, Suzanne [3 ]
机构
[1] Bocconi Univ, I-20136 Milan, Italy
[2] Univ Ottawa, Fac Social Sci, Ottawa, ON K1N 6N5, Canada
[3] Interamer Dev Bank, Washington, DC 20577 USA
关键词
TELEVISION; IMPACT; INDIA;
D O I
10.1257/app.4.4.1
中图分类号
F [经济];
学科分类号
020101 [政治经济学];
摘要
We estimate the effect of television on fertility in Brazil, where soap operas portray small families. We exploit differences in the timing of entry into different markets of Globo, the main novela producer. Women living in areas covered by Globo have significantly lower fertility. The effect is strongest for women of lower socioeconomic status and in the central and late phases of fertility, consistent with stopping behavior. The result does not appear to be driven by selection in Globo entry. We provide evidence that novelas, and not just television, affected individual choices, based on children's naming patterns and novela content. (JEL J13, J16, L82, O15, Z13)
引用
收藏
页码:1 / 31
页数:31
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