共 20 条
[1]
Aaker DavidA., 1996, BUILDING STRONG BRAN
[2]
Andreasen A., 1995, Marketing social change: Changing behavior to promote health, social development, and the environment
[3]
[Anonymous], 1992, Stages of change in the modification of problem behaviors
[4]
Backer T.E., 1992, Designing health communication campaigns: What works?
[5]
Bandura A., 1996, SOCIAL FDN THOUGHT A
[6]
BORDEN NH, 1964, J ADVERTISING RES, V4, P2
[7]
Department of Health and Human Services (USA), 2000, HLTH PEOPL 2010 UND
[10]
Grilli R, 2000, COCHRANE DB SYST REV, DOI DOI 10.1002/14651858.CD000389