Linking the heuristic-systematic model and depth of processing

被引：183

作者：

Griffin, RJ

Neuwirth, K

Giese, J

Dunwoody, S

机构：

[1] Sch. of Journalism/Mass Commun., University of Wisconsin-Madison, Madison, WI

[2] College of Communication, Center for Mass Media Research, Marquette University, Milwaukee, WI

[3] Department of Communication, University of Cincinnati, Cincinnati, OH

来源：

COMMUNICATION RESEARCH | 2002年 / 29卷 / 06期

关键词：

D O I：

10.1177/009365002237833

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study draws a nexus between heuristic-systematic information processing and the theory of planned behavior through a model of risk information seeking and processing. The model proposes that the form of information processing individuals apply to risk information from the media and other sources affects beliefs, evaluations, and attitudes considered important to making judgments about performing risk-reducing behaviors. This study found that deeper, more systematic processing of risk information is positively related to evaluation strength, attitude strength, and the number of strongly held behavioral beliefs actively considered by respondents when thinking about environmental hazards. The relationships were consistent, appearing across two communities and three risks (two health risks and one ecological risk), and held up under multiple statistical controls.

引用

页码：705 / 732

页数：28

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