The impact of online user reviews on hotel room sales

被引：836

作者：

Ye, Qiang ^{[1
,2
]}

Law, Rob ^{[1
]}

Gu, Bin ^{[3
]}

机构：

[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China

[2] Harbin Inst Technol, Sch Management, Harbin, Peoples R China

[3] Univ Texas Austin, McCombs Sch Business, Austin, TX 78712 USA

来源：

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT | 2009年 / 28卷 / 01期

基金：

中国国家自然科学基金;

关键词：

Online reviews; Online sales; Hotel; WORD-OF-MOUTH; TRUST;

D O I：

10.1016/j.ijhm.2008.06.011

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Despite hospitality and tourism researchers' recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-generated reviews on hotel room sales. Utilizing data collected from the largest travel website in China, we develop a fixed effect log-linear regression model to assess the influence of online reviews on the number of hotel room bookings. Our results indicate a significant relationship between online consumer reviews and business performance of hotels.(C) 2008 Elsevier Ltd. All rights reserved.

引用

页码：180 / 182

页数：3

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