Ambidexterity's mediating impact on product development proficiency and new product performance

被引：53

作者：

Li, Yong-Hui ^{[2
]}

Huang, Jing-Wen ^{[1
]}

机构：

[1] Natl Pingtung Univ Educ, Grad Inst Educ Adm, Pingtung City 900, Pingtung County, Taiwan

[2] Natl Pingtung Inst Commerce, Dept Commerce Automat & Management, Pingtung City 900, Pingtung County, Taiwan

来源：

INDUSTRIAL MARKETING MANAGEMENT | 2012年 / 41卷 / 07期

关键词：

Product development proficiency; Ambidexterity; Exploitation; Exploration; New product performance; ORGANIZATIONAL AMBIDEXTERITY; FIRM PERFORMANCE; MODERATING ROLE; EXPLORATION; EXPLOITATION; ANTECEDENTS; CAPABILITIES; MANAGEMENT; INNOVATION; CONSEQUENCES;

D O I：

10.1016/j.indmarman.2012.05.002

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the mediating impact of ambidexterity on the relationship between product development proficiency and new product performance. Using survey data from 253 Taiwanese firms, the results indicate that the significance of the direct effect of marketing proficiency and technical proficiency on new product performance is reduced when the indirect effect of marketing proficiency and technical proficiency through ambidexterity is included in the model. Consequently, ambidexterity reflecting the interaction between exploitation and exploration plays a mediating role explaining the positive relationship between product development proficiency and new product performance. Managerial implications and future research directions are discussed. (C) 2012 Elsevier Inc. All rights reserved.

引用

页码：1125 / 1132

页数：8

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