College students' perceptions of the value of psychological services: A comparison with APA's public education research

The American Psychological Association's (APA) public education campaign, '"Talk to Someone Who Can Help," was professionally researched and developed to educate the public about the availability and value of psychological services. What about its application to the 12 million college;students poised to become the future consumers of our health and mental health services. By sampling this population, the authors sought to extend the application of APA's public opinion research to college communities and their providers of psychological services. Results and comparisons are presented in this article along with implications for educating and serving this specialized client population.