Understanding the use of Virtual Reality in Marketing: A text mining-based review

被引:176
作者
Correia Loureiro, Sandra Maria [1 ,2 ]
Guerreiro, Joao [1 ,2 ]
Eloy, Sara [3 ,4 ]
Langaro, Daniela [1 ,2 ]
Panchapakesan, Padma [5 ]
机构
[1] Inst Univ Lisboa ISCTE IUL, Mkt Operat & Gen Management Dept, Ave Forcas Armadas, P-1649026 Lisbon, Portugal
[2] Business Res Unit BRU UNIDE, Ave Forcas Armadas, P-1649026 Lisbon, Portugal
[3] Inst Univ Lisboa ISCTE IUL, Dept Architecture & Urban Planning, Sch Technol & Architecture, Ave Forcas Armadas, P-1649026 Lisbon, Portugal
[4] Technol & Architecture Res Ctr ISTAR IUL, Ave Forcas Armadas, P-1649026 Lisbon, Portugal
[5] Taylors Univ Lakeside, Sch Hospitality Tourism & Events, Fac Social Sci & Leisure Management, Selangor, Malaysia
关键词
Virtual Reality; Simulated realities; Marketing; Text mining; SOCIAL MEDIA; INFORMATION-TECHNOLOGY; ATMOSPHERIC QUALITIES; SHOPPING BEHAVIOR; AUGMENTED REALITY; STORE ATMOSPHERE; MODERATING ROLE; PRODUCT DESIGN; CO-CREATION; EXPERIENCE;
D O I
10.1016/j.jbusres.2018.10.055
中图分类号
F [经济];
学科分类号
020101 [政治经济学];
摘要
The current study intends to highlight the most relevant studies in simulated realities with special attention to VR and marketing, showing how studies have evolved over time and discussing the findings. A text-mining approach using a Bayesian statistical topic model called latent Dirichlet allocation is employed to conduct a comprehensive analysis of 150 articles from 115 journals, all indexed in Web of Science. The findings reveal seven relevant topics, as well as the number of articles published over time, the authors most cited in VR papers and the leading journals in each topic. The article also provides theoretical and practical implications and suggestions for further research.
引用
收藏
页码:514 / 530
页数:17
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