Health information provision in men and women's magazines

The purpose of this research was to investigate the nature of the coverage of health issues in magazines, and specifically to compare the coverage in men's and women's magazines. Content analysis was used to examine the health information in the six upmarket magazines (Cosmopolitan, Elle, Esquire, GQ, Marie-Claire, and Maxim) selected for the study with a wide range of criteria used to analyse the health information contained in them. Interviews with four of the health editors from the sample were conducted in order to elucidate some of the main findings. Unexpectedly, the differences in health information coverage are greater between the individual magazines than between the total women's and men's groups. Overall, men's magazines appear to treat health information in a more informative manner than women's, although both groups provide unusually high levels of information required to change their readers health behaviour. With this level of information provision it is noteworthy that many of these magazines have no clear health information policy, and that their editors have no qualifications or training in either health or science.