Exploring the risk information gap. Research into information supply and information demand of different parties concerned

The Dutch National Institute for Public Health and the Environment (RIVM), a governmental research institute, provides information on environmental and health risks. The primary contractors' information demands are served well. But the risk information available from the RIVM does not always correspond to the desires and requirements of other parties concerned. It became apparent that - to a certain extent an information gap exists, arising from a difference between the institute's information supply and the information demand of the different parties concerned. This explorative study focuses on the information demand and supply with regard to three different risks: flooding by rivers, air pollution and food related risks. For each risk, the information supply was determined by listing the available risk information in RIVM reports. In a second step, the information demand of the five different parties, as well as different channels of communication, were examined. The parties' perceptions and requirements concerning risk information were identified in interviews and focus group discussions. The public, which in general appeared to be quite unfamiliar with the institute and its information sources, preferred risk information tailored to its personal circumstances. Policy makers mainly appreciated personal contacts in order to keep up to date on risk topics, whereas NGOs and fellow researchers judged the institute's website and reports to be more relevant. Press releases appeared to add little to satisfying the information demand of the media. (C) 2008 Elsevier Ltd. All rights reserved.