Processing news on social media. The political incidental news exposure model (PINE)

被引:56
作者
Matthes, Joerg [1 ]
Nanz, Andreas [2 ]
Stubenvoll, Marlis [2 ]
Heiss, Raffael [3 ]
机构
[1] Univ Vienna, Commun Sci, Vienna, Austria
[2] Univ Vienna, Vienna, Austria
[3] MCI Management Ctr Innsbruck, Innsbruck, Austria
基金
奥地利科学基金会;
关键词
Incidental exposure; incidental news; political knowledge; political participation; social media; CONSUMPTION; ENGAGEMENT; PATTERNS; INTERNET;
D O I
10.1177/1464884920915371
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This article outlines the Political Incidental News Exposure Model. The Political Incidental News Exposure Model understands incidental news exposure as a dynamic process and distinguishes two levels of incidental news exposure: the passive scanning of incidentally encountered political information (first level) and the intentional processing of incidentally encountered content appraised as relevant (second level). After encountering political information incidentally, recipients briefly check the content for relevance (i.e., first level). If content is appraised as relevant, recipients switch to more intensive processing (i.e., second level incidental news exposure). Importantly, second-level incidental news exposure is assumed to have stronger effects on political outcome variables like participation and knowledge than first-level incidental news exposure. The Political Incidental News Exposure Model further acknowledges intention-based (i.e., incidental news exposure while not looking for political news) and topic-based incidental news exposure (i.e., incidental news exposure while looking for other political news) and it conceptualizes incidental news exposure with respect to political and non-political content. Theoretical and methodological implications are discussed.
引用
收藏
页码:1031 / 1048
页数:18
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