Attitudes to wetland restoration in Oxfordshire and Cambridgeshire, UK

Contemporary attitudes to wetlands were examined in two sites in Britain, to assess perceptions and thus educational failings as a barrier to wetland restoration. Results showed that adults' altitudes were more positive than previous literature suggests: 56% were aware of the importance of wetlands for biodiversity, and 73% were supportive of their restoration. Social groups had significantly different attitudes to wetlands (p < 0.002), which may result largely from a difference between farmers and the public (p < 0.001). Additionally a near-significant difference (p < 0.08) was detected between genders, with woman possibly more positive. Motivation for wetland conservation tended to be ethical, with 74% willing to pay, and 71% willing to vote, for wetland conservation. Whilst larger surveys are required to assess the generality of these results, there is reason for optimism that some form of education is improving public perception, despite concerns about negative conditioning amongst children (Anderson and Moss 1993).