Women and weight: Gendered messages on magazine covers

被引:98
作者
Malkin, AR [1 ]
Wornian, K [1 ]
Chrisler, JC [1 ]
机构
[1] Connecticut Coll, Dept Psychol, New London, CT 06320 USA
关键词
Social Psychology; Content Analysis; Visual Image; Good Life; Bodily Appearance;
D O I
10.1023/A:1018848332464
中图分类号
B844 [发展心理学(人类心理学)];
学科分类号
040202 ;
摘要
In this content analysis, the covers of 21 popular women's and men's magazines were examined for gendered messages related to bodily appearance. Magazine covers were divided according to gender of readers and each cover was reviewed using a checklist designed to analyze visual images and text as well as the placement of each on the covers. Analyses showed that 78% of the covers of the women's magazines contained a message regarding bodily appearance, whereas none of the covers of the men's magazines did so. Twenty-five percent of the women's magazine covers contained conflicting messages regarding weight loss and dietary habits. In addition, the positioning of weight-related messages on the covers often implied that losing weight may lead to a better life. Men's magazines focus on providing entertainment and expanding knowledge, hobbies, and activities; women's magazines continue to focus on improving one's life by changing one's appearance.
引用
收藏
页码:647 / 655
页数:9
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