Competitiveness as a Strategic Outcome of Corporate Social Responsibility

被引：118

作者：

Marin, Longinos ^{[1
]}

Rubio, Alicia ^{[1
]}

Ruiz de Maya, Salvador ^{[1
]}

机构：

[1] Univ Murcia, Fac Econ & Empresa, E-30001 Murcia, Spain

来源：

CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT | 2012年 / 19卷 / 06期

关键词：

CSR; competitiveness; strategy; industry; FINANCIAL PERFORMANCE; CSR; CITIZENSHIP; ORIENTATION; GOVERNANCE; MANAGEMENT; CONSUMERS; MODELS; IMPACT;

D O I：

10.1002/csr.1288

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

There is a gap in the literature concerning the effects of corporate social responsibility (CSR) on corporate strategy. This study analyses the influence of CSR on competitiveness as a strategic dimension of companies. It addresses the conditions under which CSR has a positive influence on competitiveness through testing the moderator effect of corporate strategy, size, and industry. Based on an empirical study of 144 companies, the results show a positive effect of CSR on competitiveness, which is stronger for large companies and for companies that follow a proactive (vs reactive) strategy, while no differences appear between service and manufacturing industries. Copyright (C) 2012 John Wiley & Sons, Ltd and ERP Environment.

引用

页码：364 / 376

页数：13

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