Get linked or get lost: Marketing strategy for the Internet

被引：37

作者：

Aldridge, A ^{[1
]}

Forcht, K ^{[1
]}

Pierson, J ^{[1
]}

机构：

[1] JAMES MADISON UNIV,COLL BUSINESS,DEPT INFORMAT & DECIS SCI,HARRISONBURG,VA 22807

来源：

INTERNET RESEARCH-ELECTRONIC NETWORKING APPLICATIONS AND POLICY | 1997年 / 7卷 / 03期

关键词：

Internet; marketing strategy; World Wide Web;

D O I：

10.1108/10662249710171805

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Develops detailed marketing strategy recommendations for online commerce based on the general popularity of the Internet, the unique nature of doing business there, and how its attributes may be utilized for a successful marketing presence.

引用

页码：161 / &

页数：10