Online and in the know: Uses and gratifications of the web for political information

The uses and gratifications approach is well suited for studying the World Wide Web as a whole and for examining specific types of sites within the Web. This study, therefore, examines the uses and gratifications of accessing online sources for political information. A factor analysis revealed 4 primary motivations for connecting to online political information: guidance information-seeking/surveillance, entertainment, and social utility. Additionally, significant correlations emerged between the 4 motivations and amount of use, trust in government, feelings of efficacy, interest in politics, and the likelihood of voting.