Effects of collaborative online shopping on shopping experience through social and relational perspectives

被引:108
作者
Kim, Hongki [1 ]
Suh, Kil-Soo [2 ]
Lee, Un-Kon [3 ]
机构
[1] Univ British Columbia, Sauder Sch Business, Vancouver, BC V5Z 1M9, Canada
[2] Yonsei Univ, Sch Business, Seoul 120749, South Korea
[3] Univ Suwon, Coll Econ & Business Adm, Hwaseong 445743, Gyeonggi, South Korea
基金
新加坡国家研究基金会;
关键词
eCommerce; Collaborative online shopping; Co-presence; Shopping enjoyment; Flow; Embodiment; Media richness; STRUCTURAL EQUATION MODELS; FACE-TO-FACE; MEDIATED COMMUNICATION; ELECTRONIC MAIL; FLOW; ENVIRONMENTS; INFORMATION; PERFORMANCE; SEARCH; IMPACT;
D O I
10.1016/j.im.2013.02.003
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
Collaborative online shopping refers to an activity in which a consumer shops at an eCommerce website with remotely located shopping partners such as friends or family. Although collaborative online shopping has increased with the pervasiveness of social networking, few studies have examined how to enhance this type of shopping experience. This study examines two potential design components, embodiment and media richness, that could enhance shoppers' experiences. Based on theories of co-presence and flow, we examined whether the implementation of these two features could increase co-presence, flow, and the intention to use a collaborative online shopping website. (C) 2013 Elsevier B.V. All rights reserved.
引用
收藏
页码:169 / 180
页数:12
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