Stimulus-organism-response reconsidered: An evolutionary step in modeling (consumer) Behavior

被引：1035

作者：

Jacoby, J ^{[1
]}

机构：

[1] NYU, Stern Sch Business, Dept Mkt, New York, NY 10012 USA

来源：

JOURNAL OF CONSUMER PSYCHOLOGY | 2002年 / 12卷 / 01期

关键词：

D O I：

10.1207/S15327663JCP1201_05

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

The need to evolve the visual depictions of our consumer behavior models is addressed. Previous models are criticized for being constructions that fail to build on prior theory, and lack parsimony, comprehensiveness, coherence, and flexibility. More revolutionary movement in consumer behavior modelling is encouraged and an integrative Stimulus-Organism-Response framework is presented for consideration.

引用

页码：51 / 57

页数：7