An exploratory study of the selection of communication media: The relationship between flow and communication outcomes

被引:47
作者
Chen, Kuanchin [2 ]
Yen, David C. [1 ]
Hung, Shin-Yuan [4 ]
Huang, Albert H. [3 ]
机构
[1] Miami Univ, Dept DSC & MIS, Oxford, OH 45056 USA
[2] Western Michigan Univ, Dept Business Informat Syst, Kalamazoo, MI 49008 USA
[3] Univ Pacific, Eberhardt Sch Business, Stockton, CA 95211 USA
[4] Natl Chung Cheng Univ, Dept Informat Management, Chiayi, Taiwan
关键词
E-mail; Interactive messaging; Instant messaging; Media richness theory (MRT); Flow; Communication outcome;
D O I
10.1016/j.dss.2008.02.002
中图分类号
TP18 [人工智能理论];
学科分类号
081104 [模式识别与智能系统]; 0812 [计算机科学与技术]; 0835 [软件工程]; 1405 [智能科学与技术];
摘要
This study examined how two communication media (e-mail and instant messaging) affected Communication outcomes; and, more specifically, how these two media influenced the relationship between flow experience and communication outcomes. An experiment was conducted on a college campus using 94 student subjects. Communication outcomes were collected using a questionnaire. Data were analyzed using MANCOVA (multivariate analysis of covariance) and discriminant analysis. Playfulness was used as a covariate, The analysis showed that the e-mail group appeared to have higher communication quality and effectiveness. A significant relationship was found to exist between flow and communication outcomes when the communication medium was e-mail; but no significant relationship was found to exist when the communication medium was instant messaging. Playfulness, a covariate, affected the relationship between the media type and communication outcomes. (C) 2008 Elsevier B.V. All rights reserved
引用
收藏
页码:822 / 832
页数:11
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