Individual adoption of convergent mobile phone in Italy

被引：12

作者：

Basaglia, Stefano ^{[1
,2
]}

Caporarello, Leonardo ^{[1
]}

Magni, Massimo ^{[1
]}

Pennarola, Ferdinando ^{[1
]}

机构：

[1] Bocconi Univ, Dept Management, Inst Org & Informat Syst, I-20136 Milan, Italy

[2] Univ Bergamo, Dept Business Adm, Fac Econ & Business Adm, I-24127 Bergamo, Italy

来源：

REVIEW OF MANAGERIAL SCIENCE | 2009年 / 3卷 / 01期

关键词：

Convergence; Adoption; Mobile technologies; Attitude; Intention to use; L20; INFORMATION-TECHNOLOGY; ACCEPTANCE; BELIEFS; MODEL; USAGE; COMMUNICATION; INNOVATION; EXTENSION; SYSTEMS; GENDER;

D O I：

10.1007/s11846-009-0025-6

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The present study integrates the technology acceptance and convergence streams of research to develop and test a model of individual adoption of convergent mobile technologies. Adopting structural equation modelling, we hypothesize that relative advantage, effort expectancy, social influence and facilitating conditions affect directly individual attitude and, indirectly the intention to use convergent mobile technologies. The model explains a highly significant 53.2% of the variance for individual attitude, while individual attitude accounts for 33.9% of the variance in behavioral intention.

引用

页码：1 / 18

页数：18

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