A note on social capital and network content

As a guide to selecting name generators for social capital research, I use network data on a probability sample of heterogeneous senior managers to describe how they sort relations into kinds, and how the kinds vary in contributing to social capital. Managers sort relations on two dimensions of strength - intimacy (especially close versus distant) versus activity (frequent contact with new acquaintances versus rare contact with old friends) - and with respect to two contents - personal discussion (confiding and socializing relations) versus corporate authority (the formal authority of the boss and informal authority of essential buy-in). Comparing name generators for their construct validity as indicators of social capital, I compute network constraint from different kinds of relations, and correlate constraint with early promotion. The correlation is strong for the network of personal relations, zero for the network of authority relations, and strongest for personal and authority relations together. I close with research design recommendations for selecting name generators. (C) 1997 Elsevier Science B.V.