The ongoing process of building a theory of disruption

A unique opportunity presented to examine the process of building the theory of disruption, is discussed. The development of the theory of disruption is built in two major stages such as the descriptive and the normative stage. The descriptive stage of theory building is a preliminary stage, because researchers generally must pass through it before developing normative theory. The theory of building process will create the opportunity for scholars to improve the crispness of definitions, the salience of the categorization scheme, and the methods for measuring the phenomena and the outcomes of interest.