Marketing and public accommodation: A retrospective on Title III of the Americans with Disabilities Act

The Americans with Disabilities Act was implemented with the desire to make society inclusive for people with disabilities. This attempt at social engineering has fundamentally changed the way Americans perceive disability, however much work remains to be done. This article, which focuses on Title III of the Americans with Disabilities Act, begins with an overview of the statute. Next, it highlights some of the relevant marketing issues of Title III, made salient by case studies and court cases. The article concludes with a discussion of marketing and public policy implications for increasing accessibility to public facilities.