The appeal to 'professionalism' as a disciplinary mechanism

The paper examines the deployment of 'professional' discourses in occupational domains not traditionally associated with the professions (eg management, clerical or sales staff are turned into 'providers of professional services'). It first proposes to analyse professionalism as a disciplinary logic which inscribes 'autonomous' professional practice within a network of accountability and governs professional conduct at a distance. It is argued that professional labour is autonomous labour where the conditions of autonomy have already been inscribed in particular forms of conduct embodied in the notion of 'professional competence'. The paper then suggests that the appeal to the discursive resources of professionalism in new occupational domains potentially acts as a disciplinary mechanism that serves to profess 'appropriate' work identities and conducts. The extension of the disciplinary logic of professionalism is illustrated with the turn to competencies to regulate managerial work in Teamco, a large privatised service company. However, the final section of the paper cautions against a deterministic analysis of the disciplinary logic of professionalism in regulating employees' conduct, and suggests that the constructed and contestable nature of professionalism makes it an inevitably imperfect form of government.