Article and book reading patterns of scholars: findings for publishers

Surveys of academic staff in six universities in the UK provide insights for publishers into scholarly article and book reading patterns of academics and differences based on personal characteristics of readers. These surveys were part of the 2011 UK Scholarly Reading and the Value of the Library Study funded by JISC Collections and based on studies conducted by Tenopir and King since 1977. Scholarly articles, especially those obtained from the library's e-journal collections, are a vital part of academic work. Reading patterns of books are quite different than articles; books most often come from personal print collections. Book readings are still important for research and teaching, however, especially for humanists. Academics come into contact with multiple sources of information every day and therefore, convenience and easy access are important factors. Knowing more about academic reading patterns helps publishers and librarians design more effective journal systems and services now and into the future.