From ghetto marketing to social marketing: Bringing social relevance to mainstream marketing

被引：17

作者：

Andreasen, AR

机构：

[1] Department of Marketing, School of Business, Georgetown University

来源：

关键词：

D O I：

10.1177/074391569701600112

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：129 / 131

页数：3

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ANDREASEN, AR .

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Caplovitz D, 1967, THE POOR PAY MORE